Blog

Research, in plain words.

Short summaries of my research articles and what they mean for managers. Each post links to the full article, as a PDF or on the publisher's website.

Innovation signals

Innovation signals

“Designed by our fans”: how user-designed disclosure signals innovation

September 2026 · PDF

Telling customers that a product was designed by fans or consumers raises perceived innovativeness and purchase intention, especially for technological products.

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Technology acceptance

Technology acceptance

Would you accept a drone delivering your parcel? Benefits and risks of AI-automated last-mile delivery

February 2026 · PDF

What drives French consumers to accept AI-automated delivery drones: well-being, perceived risks, privacy and environmental concerns, based on an experiment with 3,212 participants.

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Sharing economy

Beyond a single trust score: competence, benevolence and integrity on peer-to-peer platforms

December 2024 · Publisher

Competence, benevolence and integrity: how different dimensions of platform trust, dual-role users and CSR shape trust in Airbnb hosts.

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Two-sided platform management

Interchangeability in collaborative consumption: redefining trust on C2C platforms

November 2024 · PDF

How interchangeability, switching between buyer and provider roles, redefines trust on collaborative consumption platforms such as Airbnb.

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Patent perception by consumers

Patent marking: a strategy to boost product innovativeness and adoption

November 2024 · PDF

Patent marking as a signaling strategy: how displaying patent information on products shapes perceived innovativeness and adoption.

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Crowdsourcing and innovation contests

Engaging participants in innovation contests: key insights for success

November 2024 · PDF

What makes participants enjoy innovation contests: optimal challenge, intrinsic and extrinsic motivation, and long-term relationships with the sponsoring company.

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Motivating consumers to be creative

Fostering creativity in co-creation: the power of reputation rewards

November 2024 · Publisher

How reputation rewards and brand feedback foster consumer creativity in co-creation contests.

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