Curriculum vitae
Stéphane Salgado
Associate Professor of Quantitative Marketing at Toulouse School of Management, Université Toulouse Capitole, France.
About me
My research and teaching lie in quantitative marketing, a field dedicated to using data-driven methods and rigorous analysis to understand consumer behavior and marketing strategy.
I conduct research on innovation contests, crowdsourcing, co-creation, branding and the sharing economy. I publish in journals such as the Journal of Business Research and Technological Forecasting and Social Change, and present my work at academic conferences such as the European Marketing Academy Conference (EMAC).
I supervise graduate students in their research and teach courses in marketing and quantitative analysis. Sharing knowledge with students is one of the most rewarding parts of my job.
Toulouse School of Management gives me a unique platform to collaborate with fellow researchers, contribute to the academic community and shape marketing education and research.
Experience
- Since 2016
Toulouse School of Management
Associate Professor
Director of the Master 2 Marketing Management program; courses in Branding, Data Analysis and New Product Development.
- 2003 – 2016
Arts et Métiers ParisTech
Assistant Professor
Program coordinator of the Innovation Management program.
- 1992 – 2000
Clairefontaine
Business Developer
Office and school supplies, Spanish market.
Methods & tools
Publications
Articles in peer-reviewed journals.
User-designed disclosure, whether fans or consumers: Signaling innovation across technological vs. non-technological contexts Open access
Huaman-Ramirez, R., Salgado, S., & Gaztelumendi, A. (2027). Technological Forecasting and Social Change, 234, Article 124884. doi:10.1016/j.techfore.2026.124884
Sustainable last-mile delivery: Understanding perceived benefits and risks of AI-automated delivery drones in France Open access
Meyer-Waarden, L., Cloarec, J., Salgado, S., & Favarin, V. (2026). Technological Forecasting and Social Change, 226, Article 124576. doi:10.1016/j.techfore.2026.124576
Beyond unidimensional trust and user roles: A multidimensional role-based approach to trust
Salgado, S., Filieri, R., & Chameroy, F. (2025). Journal of Travel Research, 65(3), 894–915. doi:10.1177/00472875241305628
Vers un effet de traitement paradoxal : les fablabs comme facilitateurs « accidentels » de l'entrepreneuriat des utilisateurs ?
Salgado, S., & Vellera, C. (2024). Innovations, 74(2), 183–210. doi:10.3917/inno.pr2.0167
In platform we trust: How interchangeability affects trust decisions in collaborative consumption
Chameroy, F., Salgado, S., de Barnier, V., & Chaney, D. (2024). Technological Forecasting and Social Change, 198.
“Patent marking” as a signaling strategy: Impacts on perceived product innovativeness and innovation adoption
Azzam, J. E., Henard, D. H., & Salgado, S. (2022). Décisions Marketing, 109, 141–159.
The dynamics of innovation contest experience: An integrated framework from the customer's perspective
Salgado, S., et al. (2020). Journal of Business Research, 117, 29–43. doi:10.1016/j.jbusres.2020.05.041
Encouraging and rewarding consumer creativity in new product development processes: How to motivate consumers involved in creative contests?
Salgado, S., & de Barnier, V. (2016). Recherche et Applications en Marketing (English Edition), 31(3), 88–110. doi:10.1177/2051570716662411
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